By weaving creativity and sustainability together, we’re bringing new heroes into this world.
A creative director with 80+ international awards is weaving sustainability into creativity — generating new stories for companies and society.
We focus on thinking, planning, and directing — nothing else.
Precisely because we’re in the age of AI, there is a warmth only humans can generate. We keep moving at the edge of our time, weaving that analog intensity with what AI makes possible.
An idea’s strength is in proportion to the depth of conviction. Not technique, but what you believe — that determines the quality of the work.
We never stop knowing that appearance moves the world. That’s why we never compromise on beauty.
True invention hides inside constraint — that’s what we believe. Sustainability is not a brake. It becomes the engine.
For this belief, we keep thinking, planning, and directing.
Translating a company’s essential value into language that lands. From Sustainability-Focused Venture Development to employee education to purpose design — we walk the full path.
→ 02Cultivating people who fuse creativity with sustainability. Single sessions, continuous programs, in-house training — we adapt to any format.
→ 03As an external advisor, we lift corporate creativity from the inside. Monthly meetings plus continuous Slack support.
→ 04Building places where sustainability is felt with the body, not understood with the head. HEROCAMP, KIFUBAR, and beyond.
→ 05The Lab practicing SOCIAL CREATIVE THINKING. Members gather from across Japan, taking on social problems together.
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When creativity addresses social problems, what is it that actually moves people? NEWHERO keeps researching that question.
Go deeper at HEROPICTURES →By weaving creativity and sustainability, we keep moving the realities of companies and society. Awards at home and abroad sit within that accumulation.
Members gather from across Japan, expanding their own career horizons while taking on social problems together.
Visit HEROPICTURES →Sustainability support, external CD partnerships, event production, and more — please reach out.
